PROJECTS


SPOTIFY x MYKE TOWERS
2023



Myke Towers is a force to be reckoned with. One of the top reggaeton artists in the world, the multi-hyphenate approaches his career with precision, focus, and care – thinking intently about the legacy he’s building with every step he takes.

Despite being an increasingly public figure, Myke’s creative process has largely gone unseen. An unprecedented glimpse behind the curtain, “The Making of La Vida Es Una” chronicles Myke’s mindset and visualizes the work that went into his fourth record. In three distinct but visually interwoven episodes, Grand Crew captured Myke’s insights on coming up out of Rio Piedras, Puerto Rico. He speaks about keeping his people close and his acute involvement in every step of his music making process.


Director Geoff Sean Levy had one goal: match Myke’s energy.  Towers isn’t one-dimensional, and the films couldn’t be either. We incorporated Myke’s personal footage shot on the very beaches that inspire his music into the studio-shot storytelling.  Thoughtful VFX convey Myke’s talent on both sides of the recording studio glass.

The interview questions were carefully crafted in partnership with Spotify’s creative team to probe at the process of making the album, the intricacies of the studio environment, and the importance of creating a legacy. Daniela Molina was tapped to lead the conversation with Myke in Spanish.

The resulting films were shared on both Myke and Spotify’s Instagram accounts in three chapters – one dialed into the writing process, one on recording, and a third about producing his own work. 

GRAND CREW

DIRECTOR
Geoff Sean Levy

EXECUTIVE PRODUCER
Ian Kaplan

DIRECTOR INTERVIEWER/TRANSLATOR
Daniela Molina

1ST AD
Juan Valdez

DP
Htat Htut

PRODUCTION MANAGER
Alexis Del Prete

PRODUCTION COORDINATOR
Jared Oliff-Lieberman

1ST AC
Carey Hu

2ND AC
Kyle Isler

SOUND MIXER
Alejandro Guanche

GAFFER
Elliot Travis




BB ELECTRIC
Chase Shamlian

GRIPS
Matt Foundoulis
Robert Newman

SWING
Maximo Maluso

SET DESIGN
Henrique Cirilo and Emma Magidson for Way Out Studio

STYLIST
Michaela Snavely

STYLIST ASSISTANT
Ana Mendoza

COVID TESTING NURSE
Benjamin Franqui for Valhalla Medics

PRODUCER PRODUCTION ASSISTANT
Mariana Urrego

TRUCK PA
Maurice Guadalupe
Jaime Pizarro

SET PA
Jack Star
Jonah Kathlean





TALENT
Myke Towers

POST-PRODUCTION
Cross Cut Pictures

EDITORS
Xavi Trilla
Alex Ramsey

PRODUCER
Chelsea Kaiser

ASSOCIATE PRODUCER
Jenni Loo

COLORIST
Julia Rossetti

SOUND DESIGN/MIX
Zoltan Juhasz

VFX
Alejandro Taylor

SPOTIFY

SENIOR PRODUCER
Gabby Kreuter

CREATIVES
Carolina Perez-Siam
Jessica Diaz-Hurtado

DESIGN
Chris Cyran

BRAND
Brian Kerr

LOCATION
The Bunker Studio

SPECIAL THANKS TO
The Bunker Studio
Panavision
Blue Sun
Jeff Marzigliano
Luca Spensieri
Marni Zimmerman


PRODUCTION COMPANY: Grand Crew

Director: Geoff Sean Levy
Executive Producer: Ian Kaplan
Director Interviewer/ Translator: Daniela Molina
1st AD: Juan Valdez
DP: Htat Htut
Production Manager: Alexis Del Prete
Production Coordinator: Jared Oliff-Lieberman
1st AC: Carey Hu
2nd AC: Kyle Isler
Sound Mixer: Alejandro Guanche
Gaffer: Elliot Travis
BB Electric: Chase Shamlian
Key Grip: Matt Foundoulis
BB Grip: Robert Newman
Swing:  Maximo Maluso
Set Design: Henrique Cirilo and Emma Magidson for Way Out Studio
Stylist: Michaela Snavely
Stylist Assistant: Ana Mendoza
Covid Testing Nurse: Benjamin Franqui for Valhalla Medics
Producer Production Assistant: Mariana Urrego
Truck PA: Maurice Guadalupe
Truck PA: Jaime Pizarro
Set PA: Jack Star
Set PA: Jonah Kathlean

TALENT:

Myke Towers

POST-PRODUCTION: Cross Cut Pictures

Editor: Xavi Trilla
Editor: Alex Ramsey
Producer: Chelsea Kaiser
Associate Producer: Jenni Loo
Colorist: Julia Rossetti
Sound Design/Mix: Zoltan Juhasz
VFX: Alejandro Taylor

SPOTIFY:

Senior Producer: Gabby Kreuter
Creative: Carolina Perez-Siam
Creative: Jessica Diaz-Hurtado
Design: Chris Cyran
Brand: Brian Kerr


LOCATION: The Bunker Studio

SPECIAL THANKS TO:

The Bunker Studio
Panavision
Blue Sun
Jeff Marzigliano
Luca Spensieri
Marni Zimmerman