NEW YORK PRESBYTERIAN: STAY AMAZING

2022

New York Presbyterian has been rated NYC’s #1 hospital for twenty-one years. With their “Stay Amazing” Campaign concepted by Havas, the core message is that New Yorkers do not need to stray far from their own neighborhood to receive top tier medical care.

The campaign focuses on NYP’s Brooklyn and Westchester branches, two regions where the NYP network has a prominent impact in keeping the local community tuned up, and saving lives on the daily. Grand Crew was engaged to capture people from these communities - and some of the NYP doctors who care for them - to create warm, emotive portraits that would resonate with the hospital’s communities on a hyper-local level.

The campaign has been unmissable during the Spring and Summer of 2022 throughout Brooklyn and Westchester, implemented in many prominent billboard placements, digital subways displays, and bus shelters.