PROJECTS


CHASING LIGHT
2023


Some projects start with the answer, but this one started with questions. Why was a Manhattan neighborhood seeped in culture so misunderstood? How do you honor age-old traditions while celebrating new ones?

And most importantly — who’s that guy with the Leica taking a million photos of trash?

We set out to find common ground in Chinatown, New York with Chasing Light: a living portrait of business and culture, tradition and innovation, people and passion.

A LIVING PORTRAIT: More than a place and or any one culture, we wanted to go below Canal Street’s surface by giving its residents the floor. But to tell a story of people requires the right person to tell it, and that’s where Wellington Chen came in — guy with a Leica and Executive Director of the not-for-profit Chinatown Partnership — who offered the all access pass and extensive photo archive to make this multimedia documentary possible.

OLD MEETS NEW: With Wellington as our compass, we bridged old and new Chinatown in subject and execution: documenting residents across age and profession through archival and new photographs. We wove their collective memory into a single large-format print magazine powered by AR. The modern medium revealed history in a new light through immersive stories that literally popped off the page.

MULTIMEDIA MAGAZINE: “Chasing Light” made the cover of 2023 Canal Mag – the portrait setting the tone for the annual publication. The documentary was segmented into chapters spread across fourteen pages of the issue. With each turn of a page, a new video popped off the magazine to play the interviews, visual vignettes, and time lapses that make up the full film.


TALENT

Leylah Fernandez

GRAND CREW

EXECUTIVE PRODUCER
Ian Kaplan

FOUNDER + ECD
Geoff Levy

DIRECTORS
Pip & Lib

PHOTOGRAPHER
Pim Rinkes

CREATIVE ASSISTANT
Bella Savignano

STUDIO ASSISTANT
Mariana Urrego

LULULEMON

SENIOR CREATIVE DIRECTOR
Jason Lowdon

SENIOR ART DIRECTOR
Laura Tabet

MANAGER, CREATIVE OPS
Chloe Hunter

SENIOR MANAGER, GLOBAL STYLING STUDIO
Claire Thornton

SENIOR MANAGER, GLOBAL BRAND MANAGEMENT
Brenda Wasserman

SENIOR MANAGER, GLOBAL SPORTS MARKETING
Todd Kupke

SENIOR MANAGER, BRAND PRODUCTION
Meryl Rekert 


UK SERVICE COMPANY; Creative Blood:

FOUNDER
Laura Conway

PRODUCTION DIRECTOR + HEAD OF COMMISSIONING
Sarah Thompson

EXECUTIVE PRODUCER
Georgie Breitmeyer

SENIOR PRODUCER
Emmy-lou Tovey

MOTION PRODUCER
Alexandra Marshall

STILLS PRODUCER
Ames Petrossi  

PRODUCTION MANAGERS
Chesk Walker
Ella Knight

DOP
Jordan Buck

FOCUS PULLER A
Alaisdair Baines

CLAPPER LOADER A
Sonia Rodriguez

FOCUS PULLER B
Vlassis Skoulis

CLAPPER LOADER B
Joe Medlock

KEY GRIP
Adrian McCarthy

GRIP
Sid Jones

PLAYBACK
Tash Ferrar

PLAYBACK ASSISTANT
Jack Preston

STEADI
Josh Brooks

TRAINEE
Tera Meet

MOCO
Andy Rider
Rammy Anwar
Cains

GAFFER
Paul Allen

SPARK
Michael Smit
Dexter Lovely
Alex Gibbons
Ana Krkljus


BALLOON OP
Sam Jewson

SOUND OP
Quillon Larret 

SOCIALS CAPTURE
Chanel Moye

TWIZZY PRECISION DRIVER
Rob Herring

CAMERA CAR DRIVER
Dragan Ajazovic

PRODUCTION DESIGNER
Max Randall

BUYER
Ella Schlessinger

SET ASSISTANT
Georgia Rose Fairman
Anna Barnett
Ben Hughes

CONSTRUCTION
Dan Parker

STYLIST
Holly Coopey

STYLING ASSISTANT
Samantha Green

SEAMSTRESS
Scarlett O’Sullivan

HAIR & MAKEUP ARTIST
Maarit Niemela

HMU ASSISTANT
Holly Dawkins

1st AD
Janine Frank

2nd AD
Charlotte Miller

SCRIPT SUPERVISOR
Lauren Mclaughlin

LOCATION MANAGER
Kevin Walsh

LOCATIONS ASSISTANT
Kit Grant


MOVEMENT DIRECTOR
Mai Izumitani 

STILLS DIGITAL OPERATOR
Matthew Miziolek

PRODUCTION ASSISTANT
Daria Shipovskikh
Sophie Allsop
Jamie Alderman
Tom Beck
Emily Arnold
Angela Ogunfojuri
Danton Appleton-Smith

PRODUCTION RUNNER
Oscar Benady 

MEDIC
Firasi

POST PRODUCTION

EDITOR
Jo Lewandowska At Okay Studio

COLORIST
Megan Lee At Electric Colour

VFX + ONLINE
Okay Studio

SOUND MIX
OPM London

POST SUPERVISION
Creative Blood Agency

EQUIPMENT + VENDORS

PRODUCTION + STYLING EQ
Pro Lighting

MOTION CAMERA
Panavision

MOTION LIGHTING
Panalux

GRIP EQ
Adrian McCarthy

PLAYBACK EQ
RSVP

DLP FILMS
Dan Lobo-Pires

BREAKFAST CATERING
N5 Kitchen

LUNCH CATERING
Noco
TALENT

Leylah Fernandez

GRAND CREW

EXECUTIVE PRODUCER
Ian Kaplan

FOUNDER + ECD
Geoff Levy

DIRECTORS
Pip & Lib

PHOTOGRAPHER
Pim Rinkes

CREATIVE ASSISTANT
Bella Savignano

STUDIO ASSISTANT
Mariana Urrego

LULULEMON

SENIOR CREATIVE DIRECTOR
Jason Lowdon

SENIOR ART DIRECTOR
Laura Tabet

MANAGER, CREATIVE OPS
Chloe Hunter

SENIOR MANAGER, GLOBAL STYLING STUDIO
Claire Thornton

SENIOR MANAGER, GLOBAL BRAND MANAGEMENT
Brenda Wasserman

SENIOR MANAGER, GLOBAL SPORTS MARKETING
Todd Kupke

SENIOR MANAGER, BRAND PRODUCTION
Meryl Rekert


UK SERVICE COMPANY; Creative Blood:

FOUNDER
Laura Conway

PRODUCTION DIRECTOR + HEAD OF COMMISSIONING
Sarah Thompson

EXECUTIVE PRODUCER
Georgie Breitmeyer

SENIOR PRODUCER
Emmy-lou Tovey

MOTION PRODUCER
Alexandra Marshall

STILLS PRODUCER
Ames Petrossi  

PRODUCTION MANAGERS
Chesk Walker
Ella Knight

DOP
Jordan Buck

FOCUS PULLER A
Alaisdair Baines

CLAPPER LOADER A
Sonia Rodriguez

FOCUS PULLER B
Vlassis Skoulis

CLAPPER LOADER B
Joe Medlock

KEY GRIP
Adrian McCarthy

GRIP
Sid Jones

PLAYBACK
Tash Ferrar

PLAYBACK ASSISTANT
Jack Preston


STEADI
Josh Brooks

TRAINEE
Tera Meet

MOCO
Andy Rider
Rammy Anwar
Cains

GAFFER
Paul Allen

SPARK
Michael Smit
Dexter Lovely
Alex Gibbons
Ana Krkljus


BALLOON OP
Sam Jewson

SOUND OP
Quillon Larret

SOCIALS CAPTURE
Chanel Moye

TWIZZY PRECISION DRIVER
Rob Herring

CAMERA CAR DRIVER
Dragan Ajazovic

PRODUCTION DESIGNER
Max Randall

BUYER
Ella Schlessinger

SET ASSISTANT
Georgia Rose Fairman
Anna Barnett
Ben Hughes

CONSTRUCTION
Dan Parker

STYLIST
Holly Coopey

STYLING ASSISTANT
Samantha Green

SEAMSTRESS
Scarlett O’Sullivan

HAIR & MAKEUP ARTIST
Maarit Niemela

HMU ASSISTANT
Holly Dawkins

1st AD
Janine Frank

2nd AD
Charlotte Miller

SCRIPT SUPERVISOR
Lauren Mclaughlin

LOCATION MANAGER
Kevin Walsh

LOCATIONS ASSISTANT
Kit Grant


MOVEMENT DIRECTOR
Mai Izumitani 

STILLS DIGITAL OPERATOR
Matthew Miziolek

PRODUCTION ASSISTANT
Daria Shipovskikh
Sophie Allsop
Jamie Alderman
Tom Beck
Emily Arnold
Angela Ogunfojuri
Danton Appleton-Smith

PRODUCTION RUNNER
Oscar Benady 

MEDIC
Firasi

POST PRODUCTION

EDITOR
Jo Lewandowska At Okay Studio

COLORIST
Megan Lee At Electric Colour

VFX + ONLINE
Okay Studio

SOUND MIX
OPM London

POST SUPERVISION
Creative Blood Agency

EQUIPMENT + VENDORS

PRODUCTION + STYLING EQ
Pro Lighting

MOTION CAMERA
Panavision

MOTION LIGHTING
Panalux

GRIP EQ
Adrian McCarthy

PLAYBACK EQ
RSVP

DLP FILMS
Dan Lobo-Pires

BREAKFAST CATERING
N5 Kitchen

LUNCH CATERING
Noco