LULULEMON FW ‘23
2023
It takes a lot to be a professional athlete. In Lululemon’s Fall 2023 “Get Into It” campaign, tennis star Leylah Fernandez proves just that. Grand Crew was tapped to produce the campaign, which highlights the uncompromising running, training, and yoga routines Fernandez engages in to keep her body, mind, and spirit at their strongest.
The mission was to tell the story of Leylah’s devotion to tennis, capturing her movements and mindset authentically while highlighting Lululemon’s most popular legging styles. Spanning photo and video, the campaign visuals share a day in Fernandez’s life, from an early-morning run through London to an end-of-day yoga session.
The mission was to tell the story of Leylah’s devotion to tennis, capturing her movements and mindset authentically while highlighting Lululemon’s most popular legging styles. Spanning photo and video, the campaign visuals share a day in Fernandez’s life, from an early-morning run through London to an end-of-day yoga session.
TALENT
Leylah Fernandez
GRAND CREW
EXECUTIVE PRODUCER
Ian Kaplan
FOUNDER + ECD
Geoff Levy
DIRECTORS
Pip & Lib
PHOTOGRAPHER
Pim Rinkes
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
LULULEMON
SENIOR CREATIVE DIRECTOR
Jason Lowdon
SENIOR ART DIRECTOR
Laura Tabet
MANAGER, CREATIVE OPS
Chloe Hunter
SENIOR MANAGER, GLOBAL STYLING STUDIO
Claire Thornton
SENIOR MANAGER, GLOBAL BRAND MANAGEMENT
Brenda Wasserman
SENIOR MANAGER, GLOBAL SPORTS MARKETING
Todd Kupke
SENIOR MANAGER, BRAND PRODUCTION
Meryl Rekert
UK SERVICE COMPANY; Creative Blood:
FOUNDER
Laura Conway
PRODUCTION DIRECTOR + HEAD OF COMMISSIONING
Sarah Thompson
EXECUTIVE PRODUCER
Georgie Breitmeyer
Leylah Fernandez
GRAND CREW
EXECUTIVE PRODUCER
Ian Kaplan
FOUNDER + ECD
Geoff Levy
DIRECTORS
Pip & Lib
PHOTOGRAPHER
Pim Rinkes
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
LULULEMON
SENIOR CREATIVE DIRECTOR
Jason Lowdon
SENIOR ART DIRECTOR
Laura Tabet
MANAGER, CREATIVE OPS
Chloe Hunter
SENIOR MANAGER, GLOBAL STYLING STUDIO
Claire Thornton
SENIOR MANAGER, GLOBAL BRAND MANAGEMENT
Brenda Wasserman
SENIOR MANAGER, GLOBAL SPORTS MARKETING
Todd Kupke
SENIOR MANAGER, BRAND PRODUCTION
Meryl Rekert
UK SERVICE COMPANY; Creative Blood:
FOUNDER
Laura Conway
PRODUCTION DIRECTOR + HEAD OF COMMISSIONING
Sarah Thompson
EXECUTIVE PRODUCER
Georgie Breitmeyer
SENIOR PRODUCER
Emmy-lou Tovey
MOTION PRODUCER
Alexandra Marshall
STILLS PRODUCER
Ames Petrossi
PRODUCTION MANAGERS
Chesk Walker
Ella Knight
DOP
Jordan Buck
FOCUS PULLER A
Alaisdair Baines
CLAPPER LOADER A
Sonia Rodriguez
FOCUS PULLER B
Vlassis Skoulis
CLAPPER LOADER B
Joe Medlock
KEY GRIP
Adrian McCarthy
GRIP
Sid Jones
PLAYBACK
Tash Ferrar
PLAYBACK ASSISTANT
Jack Preston
STEADI
Josh Brooks
TRAINEE
Tera Meet
MOCO
Andy Rider
Rammy Anwar
Cains
GAFFER
Paul Allen
SPARK
Michael Smit
Dexter Lovely
Alex Gibbons
Ana Krkljus
Emmy-lou Tovey
MOTION PRODUCER
Alexandra Marshall
STILLS PRODUCER
Ames Petrossi
PRODUCTION MANAGERS
Chesk Walker
Ella Knight
DOP
Jordan Buck
FOCUS PULLER A
Alaisdair Baines
CLAPPER LOADER A
Sonia Rodriguez
FOCUS PULLER B
Vlassis Skoulis
CLAPPER LOADER B
Joe Medlock
KEY GRIP
Adrian McCarthy
GRIP
Sid Jones
PLAYBACK
Tash Ferrar
PLAYBACK ASSISTANT
Jack Preston
STEADI
Josh Brooks
TRAINEE
Tera Meet
MOCO
Andy Rider
Rammy Anwar
Cains
GAFFER
Paul Allen
SPARK
Michael Smit
Dexter Lovely
Alex Gibbons
Ana Krkljus
BALLOON OP
Sam Jewson
SOUND OP
Quillon Larret
SOCIALS CAPTURE
Chanel Moye
TWIZZY PRECISION DRIVER
Rob Herring
CAMERA CAR DRIVER
Dragan Ajazovic
PRODUCTION DESIGNER
Max Randall
BUYER
Ella Schlessinger
SET ASSISTANT
Georgia Rose Fairman
Anna Barnett
Ben Hughes
CONSTRUCTION
Dan Parker
STYLIST
Holly Coopey
STYLING ASSISTANT
Samantha Green
SEAMSTRESS
Scarlett O’Sullivan
HAIR & MAKEUP ARTIST
Maarit Niemela
HMU ASSISTANT
Holly Dawkins
1st AD
Janine Frank
2nd AD
Charlotte Miller
SCRIPT SUPERVISOR
Lauren Mclaughlin
LOCATION MANAGER
Kevin Walsh
LOCATIONS ASSISTANT
Kit Grant
Sam Jewson
SOUND OP
Quillon Larret
SOCIALS CAPTURE
Chanel Moye
TWIZZY PRECISION DRIVER
Rob Herring
CAMERA CAR DRIVER
Dragan Ajazovic
PRODUCTION DESIGNER
Max Randall
BUYER
Ella Schlessinger
SET ASSISTANT
Georgia Rose Fairman
Anna Barnett
Ben Hughes
CONSTRUCTION
Dan Parker
STYLIST
Holly Coopey
STYLING ASSISTANT
Samantha Green
SEAMSTRESS
Scarlett O’Sullivan
HAIR & MAKEUP ARTIST
Maarit Niemela
HMU ASSISTANT
Holly Dawkins
1st AD
Janine Frank
2nd AD
Charlotte Miller
SCRIPT SUPERVISOR
Lauren Mclaughlin
LOCATION MANAGER
Kevin Walsh
LOCATIONS ASSISTANT
Kit Grant
MOVEMENT DIRECTOR
Mai Izumitani
STILLS DIGITAL OPERATOR
Matthew Miziolek
PRODUCTION ASSISTANT
Daria Shipovskikh
Sophie Allsop
Jamie Alderman
Tom Beck
Emily Arnold
Angela Ogunfojuri
Danton Appleton-Smith
PRODUCTION RUNNER
Oscar Benady
MEDIC
Firasi
POST PRODUCTION
EDITOR
Jo Lewandowska At Okay Studio
COLORIST
Megan Lee At Electric Colour
VFX + ONLINE
Okay Studio
SOUND MIX
OPM London
POST SUPERVISION
Creative Blood Agency
EQUIPMENT + VENDORS
PRODUCTION + STYLING EQ
Pro Lighting
MOTION CAMERA
Panavision
MOTION LIGHTING
Panalux
GRIP EQ
Adrian McCarthy
PLAYBACK EQ
RSVP
DLP FILMS
Dan Lobo-Pires
BREAKFAST CATERING
N5 Kitchen
LUNCH CATERING
Noco
Mai Izumitani
STILLS DIGITAL OPERATOR
Matthew Miziolek
PRODUCTION ASSISTANT
Daria Shipovskikh
Sophie Allsop
Jamie Alderman
Tom Beck
Emily Arnold
Angela Ogunfojuri
Danton Appleton-Smith
PRODUCTION RUNNER
Oscar Benady
MEDIC
Firasi
POST PRODUCTION
EDITOR
Jo Lewandowska At Okay Studio
COLORIST
Megan Lee At Electric Colour
VFX + ONLINE
Okay Studio
SOUND MIX
OPM London
POST SUPERVISION
Creative Blood Agency
EQUIPMENT + VENDORS
PRODUCTION + STYLING EQ
Pro Lighting
MOTION CAMERA
Panavision
MOTION LIGHTING
Panalux
GRIP EQ
Adrian McCarthy
PLAYBACK EQ
RSVP
DLP FILMS
Dan Lobo-Pires
BREAKFAST CATERING
N5 Kitchen
LUNCH CATERING
Noco
TALENT
Leylah Fernandez
GRAND CREW
EXECUTIVE PRODUCER
Ian Kaplan
FOUNDER + ECD
Geoff Levy
DIRECTORS
Pip & Lib
PHOTOGRAPHER
Pim Rinkes
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
LULULEMON
SENIOR CREATIVE DIRECTOR
Jason Lowdon
SENIOR ART DIRECTOR
Laura Tabet
MANAGER, CREATIVE OPS
Chloe Hunter
SENIOR MANAGER, GLOBAL STYLING STUDIO
Claire Thornton
SENIOR MANAGER, GLOBAL BRAND MANAGEMENT
Brenda Wasserman
SENIOR MANAGER, GLOBAL SPORTS MARKETING
Todd Kupke
SENIOR MANAGER, BRAND PRODUCTION
Meryl Rekert
UK SERVICE COMPANY; Creative Blood:
FOUNDER
Laura Conway
PRODUCTION DIRECTOR + HEAD OF COMMISSIONING
Sarah Thompson
EXECUTIVE PRODUCER
Georgie Breitmeyer
Leylah Fernandez
GRAND CREW
EXECUTIVE PRODUCER
Ian Kaplan
FOUNDER + ECD
Geoff Levy
DIRECTORS
Pip & Lib
PHOTOGRAPHER
Pim Rinkes
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
LULULEMON
SENIOR CREATIVE DIRECTOR
Jason Lowdon
SENIOR ART DIRECTOR
Laura Tabet
MANAGER, CREATIVE OPS
Chloe Hunter
SENIOR MANAGER, GLOBAL STYLING STUDIO
Claire Thornton
SENIOR MANAGER, GLOBAL BRAND MANAGEMENT
Brenda Wasserman
SENIOR MANAGER, GLOBAL SPORTS MARKETING
Todd Kupke
SENIOR MANAGER, BRAND PRODUCTION
Meryl Rekert
UK SERVICE COMPANY; Creative Blood:
FOUNDER
Laura Conway
PRODUCTION DIRECTOR + HEAD OF COMMISSIONING
Sarah Thompson
EXECUTIVE PRODUCER
Georgie Breitmeyer
SENIOR PRODUCER
Emmy-lou Tovey
MOTION PRODUCER
Alexandra Marshall
STILLS PRODUCER
Ames Petrossi
PRODUCTION MANAGERS
Chesk Walker
Ella Knight
DOP
Jordan Buck
FOCUS PULLER A
Alaisdair Baines
CLAPPER LOADER A
Sonia Rodriguez
FOCUS PULLER B
Vlassis Skoulis
CLAPPER LOADER B
Joe Medlock
KEY GRIP
Adrian McCarthy
GRIP
Sid Jones
PLAYBACK
Tash Ferrar
PLAYBACK ASSISTANT
Jack Preston
STEADI
Josh Brooks
TRAINEE
Tera Meet
MOCO
Andy Rider
Rammy Anwar
Cains
GAFFER
Paul Allen
SPARK
Michael Smit
Dexter Lovely
Alex Gibbons
Ana Krkljus
Emmy-lou Tovey
MOTION PRODUCER
Alexandra Marshall
STILLS PRODUCER
Ames Petrossi
PRODUCTION MANAGERS
Chesk Walker
Ella Knight
DOP
Jordan Buck
FOCUS PULLER A
Alaisdair Baines
CLAPPER LOADER A
Sonia Rodriguez
FOCUS PULLER B
Vlassis Skoulis
CLAPPER LOADER B
Joe Medlock
KEY GRIP
Adrian McCarthy
GRIP
Sid Jones
PLAYBACK
Tash Ferrar
PLAYBACK ASSISTANT
Jack Preston
STEADI
Josh Brooks
TRAINEE
Tera Meet
MOCO
Andy Rider
Rammy Anwar
Cains
GAFFER
Paul Allen
SPARK
Michael Smit
Dexter Lovely
Alex Gibbons
Ana Krkljus
BALLOON OP
Sam Jewson
SOUND OP
Quillon Larret
SOCIALS CAPTURE
Chanel Moye
TWIZZY PRECISION DRIVER
Rob Herring
CAMERA CAR DRIVER
Dragan Ajazovic
PRODUCTION DESIGNER
Max Randall
BUYER
Ella Schlessinger
SET ASSISTANT
Georgia Rose Fairman
Anna Barnett
Ben Hughes
CONSTRUCTION
Dan Parker
STYLIST
Holly Coopey
STYLING ASSISTANT
Samantha Green
SEAMSTRESS
Scarlett O’Sullivan
HAIR & MAKEUP ARTIST
Maarit Niemela
HMU ASSISTANT
Holly Dawkins
1st AD
Janine Frank
2nd AD
Charlotte Miller
SCRIPT SUPERVISOR
Lauren Mclaughlin
LOCATION MANAGER
Kevin Walsh
LOCATIONS ASSISTANT
Kit Grant
Sam Jewson
SOUND OP
Quillon Larret
SOCIALS CAPTURE
Chanel Moye
TWIZZY PRECISION DRIVER
Rob Herring
CAMERA CAR DRIVER
Dragan Ajazovic
PRODUCTION DESIGNER
Max Randall
BUYER
Ella Schlessinger
SET ASSISTANT
Georgia Rose Fairman
Anna Barnett
Ben Hughes
CONSTRUCTION
Dan Parker
STYLIST
Holly Coopey
STYLING ASSISTANT
Samantha Green
SEAMSTRESS
Scarlett O’Sullivan
HAIR & MAKEUP ARTIST
Maarit Niemela
HMU ASSISTANT
Holly Dawkins
1st AD
Janine Frank
2nd AD
Charlotte Miller
SCRIPT SUPERVISOR
Lauren Mclaughlin
LOCATION MANAGER
Kevin Walsh
LOCATIONS ASSISTANT
Kit Grant
MOVEMENT DIRECTOR
Mai Izumitani
STILLS DIGITAL OPERATOR
Matthew Miziolek
PRODUCTION ASSISTANT
Daria Shipovskikh
Sophie Allsop
Jamie Alderman
Tom Beck
Emily Arnold
Angela Ogunfojuri
Danton Appleton-Smith
PRODUCTION RUNNER
Oscar Benady
MEDIC
Firasi
POST PRODUCTION
EDITOR
Jo Lewandowska At Okay Studio
COLORIST
Megan Lee At Electric Colour
VFX + ONLINE
Okay Studio
SOUND MIX
OPM London
POST SUPERVISION
Creative Blood Agency
EQUIPMENT + VENDORS
PRODUCTION + STYLING EQ
Pro Lighting
MOTION CAMERA
Panavision
MOTION LIGHTING
Panalux
GRIP EQ
Adrian McCarthy
PLAYBACK EQ
RSVP
DLP FILMS
Dan Lobo-Pires
BREAKFAST CATERING
N5 Kitchen
LUNCH CATERING
Noco
Mai Izumitani
STILLS DIGITAL OPERATOR
Matthew Miziolek
PRODUCTION ASSISTANT
Daria Shipovskikh
Sophie Allsop
Jamie Alderman
Tom Beck
Emily Arnold
Angela Ogunfojuri
Danton Appleton-Smith
PRODUCTION RUNNER
Oscar Benady
MEDIC
Firasi
POST PRODUCTION
EDITOR
Jo Lewandowska At Okay Studio
COLORIST
Megan Lee At Electric Colour
VFX + ONLINE
Okay Studio
SOUND MIX
OPM London
POST SUPERVISION
Creative Blood Agency
EQUIPMENT + VENDORS
PRODUCTION + STYLING EQ
Pro Lighting
MOTION CAMERA
Panavision
MOTION LIGHTING
Panalux
GRIP EQ
Adrian McCarthy
PLAYBACK EQ
RSVP
DLP FILMS
Dan Lobo-Pires
BREAKFAST CATERING
N5 Kitchen
LUNCH CATERING
Noco
