PROJECTS


LA HORA DE PERREAR
2023



There’s no doubt about it — from her affinity for flan to her Y2K aesthetic, La Goony Chonga is Miami. But the Dade County-born Cuban making waves in Latin Hip Hop had a problem: her top five fan markets didn’t include the hometown that had made her music possible. We set out to claim La Goony Chonga’s rightful throne with a larger-than-life campaign for her first fully reggaeton album, La Hora De Perrear, that had every inch of sazón as the queen herself.

305 Approved: As South Floridians ourselves, we filled the set with the best of the city thanks to a born-and-raised crew. From tapping Miami’s best reggaeton party organizers to bring the perreo, to getting product placement permission from La Caja China themselves, everything in frame was Made in Dade


Speak the Language: Miami is a microcosm of culture; you can’t speak to Key Biscayne like you do Wynwood. We launched with targeted digital & OOH deliverables specific to five neighborhoods, complete with a QR code-activated wheatpasting campaign. No resident could pass a Publix without seeing La Goony Chonga in true local form.

Co-Create the Model: If musicians work with a label on an album, they give away a lion’s share of the profits. We pioneered a way for Grand Crew and La Goony Chonga to split the cost and the ownership of LHDP so that the ones who make the art could share in its success.






LA HORA DE PERREAR
2023



There’s no doubt about it — from her affinity for flan to her Y2K aesthetic, La Goony Chonga is Miami. But the Dade County-born Cuban making waves in Latin Hip Hop had a problem: her top five fan markets didn’t include the hometown that had made her music possible. We set out to claim La Goony Chonga’s rightful throne with a larger-than-life campaign for her first fully reggaeton album, La Hora De Perrear, that had every inch of sazón as the queen herself.

305 Approved: As South Floridians ourselves, we filled the set with the best of the city thanks to a born-and-raised crew. From tapping Miami’s best reggaeton party organizers to bring the perreo, to getting product placement permission from La Caja China themselves, everything in frame was Made in Dade


Speak the Language: Miami is a microcosm of culture; you can’t speak to Key Biscayne like you do Wynwood. We launched with targeted digital & OOH deliverables specific to five neighborhoods, complete with a QR code-activated wheatpasting campaign. No resident could pass a Publix without seeing La Goony Chonga in true local form.

Co-Create the Model: If musicians work with a label on an album, they give away a lion’s share of the profits. We pioneered a way for Grand Crew and La Goony Chonga to split the cost and the ownership of LHDP so that the ones who make the art could share in its success.


GRAND CREW

DIRECTORS
PAPO
Geoff Sean Levy

EXECUTIVE PRODUCER
Ian Kaplan

1ST AD
Mike Hart

2nd AD
Victor Borbolla

DP
Konstantin Lyubimov

PRODUCTION MANAGER
Carolina Acosta Carrero

LOCATION MANAGER
Madeline Schwarz

OFFICE PRODUCTION ASSISTANT
Mariana Urrego

PRODUCTION ASSISTANTS
Maurice Guadalupe
Oliver Nicholas
Miguel Villaba
Rafael Melendres
Nuora Sbeitan

1ST AC
Gianfranco "Franco" Bello

2ND AC
Enzo Perez

STEADI OP
Kyle Bengston

GAFFER
Julian Sanz


SET DESIGNER
Elysia Belilove

PROPS COORDINATOR
Lucy Krebsbach

PROPS ASSISTANTS
Tabatha Gonzalez
Idel Mena

WARDROBE STYLIST
Brianna Dooley

STYLIST ASSISTANT
Sophia Hernando

CLOCK SKIRT DESIGNER
Suzette Guy

MAKEUP ARTIST
Mariana Pineda

HAIR STYLIST
Eve Verduga

MANICURIST
Kro Vargas

GLAM ASSISTANTS
Maria Cortez
Dalai

CHOREOGRAPHER
Renata Pereira Lima

ASSISTANT CHOREO/LEAD DANCER
Ashlee-Ann Ramsay

DANCERS
Dallas Dennise
Ashley Rodriguez
Isamara Moni
Alex Maradiaga
Izzy Welborn

CREATIVE CASTING
Out of Service Miami

POST PRODUCTION
Cross Cut Pictures

EDITOR
JC Nuñez

EXECUTIVE PRODUCER
Chelsea Kaiser

ASSOCIATE PRODUCER
Jenni Loo

COLOR
VisualCreatures

COLORIST
Josh Bohoskey

POST-PRODUCTION COORDINATOR
Lindsey Orlando

SOUND DESIGN/MIX
Ben Conlon

CREATIVE AGENCY
Dazzle Studio

CREATIVE DIRECTION
Zipeng Zhu

DESIGN LEAD
Alex Mi

DESIGN
Joell Ang


EXTRAS
Abby Alfonso
Alicia Ayala
Ana Nieves
Ana Ojeda
Andrea Villacis
Andres Cantey
Andres Gimenez
Andres Reyes
Arays Domech
Arielle Shenele
Carolina Saco
Christina Cuba
Claudia Eyzaguirre
Cristina Melendez
Daniela Merino
Diana Rojas
Drew Rios
Eli Castro
Emma Sarandeses
Fatima Chavez
Franaser Pazos
Isabella Rivera
Jaelynn Rivera
Jasiel Roman
Jonothan Stephenson
Karina Tellez
Kassandra Cuero
Katherine Cifuentes
Katherine Trincado
Kemba Clark
Layla Hernandez
Leiza Morales
Levis Morales
Ligia Carabarin
Marsha Joseph
Miguel Menendez
Natalie Gonzales
Nicole Diaz
Nikita Sorbello
Paula Mijares
Pedro Melendez
Roberto Irizari
Sandra Murphy Zecchini
Suanay Hernandez
Tefi Pessoa
Valentina Peña
Valerie Lopez
Yaneisy Reyes
Yohmaris Ramos

SPECIAL THANKS
The LoHi
Bellows Productions
Voltus Lighting
Vilma Borbolla, Ballet At The Park
New Era Athletic Dance Facility
La Caja China
PSI Garage
Kirk & Gayle Kaplan
Antonio Acosta
Georgina Trevino
Pow Pow
Veronica Arroyo
Joanna Marquez


GRAND CREW


DIRECTORS
PAPO
Geoff Sean Levy

EXECUTIVE PRODUCER
Ian Kaplan

1ST AD
Mike Hart

2nd AD
Victor Borbolla

DP
Konstantin Lyubimov

PRODUCTION MANAGER
Carolina Acosta Carrero

LOCATION MANAGER
Madeline Schwarz

OFFICE PRODUCTION ASSISTANT
Mariana Urrego

PRODUCTION ASSISTANTS
Maurice Guadalupe
Oliver Nicholas
Miguel Villaba
Rafael Melendres
Nuora Sbeitan

1ST AC
Gianfranco "Franco" Bello

2ND AC
Enzo Perez

STEADI OP
Kyle Bengston

GAFFER
Julian Sanz


SET DESIGNER
Elysia Belilove

PROPS COORDINATOR
Lucy Krebsbach

PROPS ASSISTANTS
Tabatha Gonzalez
Idel Mena

WARDROBE STYLIST
Brianna Dooley

STYLIST ASSISTANT
Sophia Hernando

CLOCK SKIRT DESIGNER
Suzette Guy

MAKEUP ARTIST
Mariana Pineda

HAIR STYLIST
Eve Verduga

MANICURIST
Kro Vargas

GLAM ASSISTANTS
Maria Cortez
Dalai

CHOREOGRAPHER
Renata Pereira Lima

ASSISTANT CHOREO/LEAD DANCER
Ashlee-Ann Ramsay

DANCERS
Dallas Dennise
Ashley Rodriguez
Isamara Moni
Alex Maradiaga
Izzy Wellborn

CREATIVE CASTING
Out of Service Miami
POST PRODUCTION
Cross Cut Pictures

EDITOR
JC Nuñez

EXECUTIVE PRODUCER
Chelsea Kaiser

ASSOCIATE PRODUCER
Jenni Loo

COLOR
VisualCreatures

COLORIST
Josh Bohoskey

POST-PRODUCTION COORDINATOR
Lindsey Orlando

SOUND DESIGN/MIX
Ben Conlon

CREATIVE AGENCY
Dazzle Studio

CREATIVE DIRECTION
Zipeng Zhu

DESIGN LEAD
Alex Mi

DESIGN
Joell Ang

EXTRAS
Abby Alfonso
Alicia Ayala
Ana Nieves
Ana Ojeda
Andrea Villacis
Andres Cantey
Andres Gimenez
Andres Reyes
Arays Domech
Arielle Shenele
Carolina Saco
Christina Cuba
Claudia Eyzaguirre
Cristina Melendez
Daniela Merino
Diana Rojas
Drew Rios
Eli Castro
Emma Sarandeses
Fatima Chavez
Franaser Pazos
Isabella Rivera
Jaelynn Rivera
Jasiel Roman
Jonothan Stephenson
Karina Tellez
Kassandra Cuero
Katherine Cifuentes
Katherine Trincado
Kemba Clark
Layla Hernandez
Leiza Morales
Levis Morales
Ligia Carabarin
Marsha Joseph
Miguel Menendez
Natalie Gonzales
Nicole Diaz
Nikita Sorbello
Paula Mijares
Pedro Melendez
Roberto Irizari
Sandra Murphy Zecchini
Suanay Hernandez
Tefi Pessoa
Valentina Peña
Valerie Lopez
Yaneisy Reyes
Yohmaris Ramos

SPECIAL THANKS
The LoHi
Bellows Productions
Voltus Lighting
Vilma Borbolla, Ballet At The Park
New Era Athletic Dance Facility
La Caja China
PSI Garage
Kirk & Gayle Kaplan
Antonio Acosta
Georgina Trevino
Pow Pow
Veronica Arroyo
Joanna Marquez